Our promotional campaign gave us a chance to reach out to customers not only to let them taste a wide choice of EU-organic labelled products such as cold cuts, honeys, dairy, cereals, fruit and vegetables, but also to talk to them about their food and drink expectations and preferences. Some organic product specialists came along to share their insightful opinions on the quality and origins of items presented, while they welcomed consumers’ feedback on the flavours and market needs. Launched in 10 supermarkets, the initiative lasted for 10 days and attracted highly favourable comments.
We are all set to carry on with this promotional marketing campaign for the third year running to make sure more and more shoppers can find out about the benefits of buying the European organic food.
