Each year, the fair brings together participants from all over the world, including manufacturers, distributors, investors and representatives from the food, agriculture and retail industries. ADIFE provides a platform for international business contacts and is also a place where companies can promote their brands and products to the rapidly growing Middle East market.
The event also aims to promote sustainability, innovation in food production and education about the benefits of consuming healthy and natural products. European organic food stood out at the fair for its diversity and high quality. The wide range of products on offer – from cereals, fruit and vegetables to honey, dairy and meat products – attracted a large number of the fair’s visitors. The result was dozens of business meetings that served to build relationships and showcase the potential of European organic products in the booming UAE organic food market.
‘Our presence at the fair in UAE is a prelude to establishing partnerships in the Middle East, which is crucial for the development of European organic food exports’, emphasised representatives of the companies present at the project’s stand during the Abu Dhabi fair
